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I LOVE TO HELP PEOPLE
AND ORGANISATIONS
TO BECOME BOLD

Finding a way to navigate between the uncertainties of the digital transformation

andrea bigando_digital strategist_manage

WHO I AM

My arsenal of tools to respond to clients needs is quite extensive. If it's strategic I likely have top resources to design a solution that resonates with the company feelings and values.

 

I'm passionate about making it easier for brands and firms to find their path to success. I help them thrive in a fast-changing omni-channel world leveraging their unique strengths to reach their goals.

 

I'm here to make a vision clearer, a strategy more solid and speed up the execution. 

WHAT I DO

Inspire and engage companies to transform

BRAND CHANGE

The ultimate point of a brand is not to create emotional appeal or generate buzz but to shift demand in several ways: by commanding a higher price, generating more volume or both.

I can assure that brand strategy is perfectly aligned with business strategy, reflects the vision and the corporate culture, making identity the promise of what strategy can deliver.

 

Look these wonderful brands I've created with my teams

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NEW REVENUE STREAMS

Canvas and tools come in help to design disruptive business models which will allow a company to take the market, in any industry, even the most outdated.

Is it gonna be SaaS, PaaS or XaaS? Whatever the model is, the company must keep its focus on the design of a memorable Customer Experience.

There has never been a better time to commit to giant leaps of innovation.

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CULTURE HACKING

Emotional intelligence is by far the most required job skill to have in the future, even more important than some technical abilities. Companies need to develop empathy at every level, inside and outside, and feel the way employees and customers feel.

Critical thinking, communications, collaboration, and creativity: the 4Cs that make the difference.

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PEOPLE UPGRADE

The relentless pace of change is increasingly demanding lifelong learning to supplement our formal education. Outdated curricula do not teach skills relevant to today’s economies. From C-levels to the staff, the whole organization needs to approach exponential technologies and get digital skills.

I have clear plans on how to do it.

 

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HAPPINESS DELIVERY

Happiness is a sense of well-being that comes when we feel good about the work we do and we feel involved in the "professional commitment". Happy employees can increase sales by 37% and productivity by 31%. There are strategies and tools to make this happen, and technologies would support us.

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WHAT I (ALSO) DO

When I am not planning corporate strategies

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